PlayersOnly Welcomes Lytening Hydration to Its Brand Marketplace with a Precision Performance Edge
PlayersOnly is launching its Brand Marketplace, featuring Lytening Hydration, known for its science-driven hydration solutions. The partnership aims to connect athletes and brands through authentic storytelling and performance-driven products.
LOS ANGELES, CA | October 30, 2025 — As PlayersOnly prepares for the official launch of its Brand Marketplace next week, a powerful new partner joins the lineup. Lytening Hydration, known for its clean, science-driven approach to rapid rehydration, is bringing its performance-based hydration solutions to the PlayersOnly ecosystem — a digital community connecting athletes, creators, coaches, and innovators shaping the next era of sports culture.
Built on the foundation of Oral Rehydration Solution (ORS) science, Lytening Hydration delivers rapid water and electrolyte absorption with clean ingredients and zero sugar crashes. The brand’s precise, clinical approach has made it a trusted choice among elite athletic programs nationwide. Lytening’s mission is clear: to empower athletes with hydration that performs as hard as they do — fast, functional, and refreshingly simple.
The PlayersOnly Brand Marketplace — launching next week — is designed to embed commerce seamlessly within its social and storytelling ecosystem, allowing brands and athletes to connect through authenticity rather than advertising. Here, partnerships are created through alignment, narrative, and integration into the daily realities of high-performance living. Lytening’s addition represents a cornerstone of the platform’s wellness and performance category, introducing a hydration solution engineered for modern athletes, content creators, and professionals in motion.
Together, Lytening and PlayersOnly will spotlight the brand’s formula and story through integrated marketplace features, collaborative media content, and athlete-driven insights. The partnership emphasizes innovation and intention — combining data-driven performance with community-driven storytelling to redefine what brand-athlete connection looks like in 2025.
“PlayersOnly is setting a new precedent for how sports commerce should feel,” said Tuan Ma, Founder & CEO of PlayersOnly. “Lytening brings a science-first mindset and athlete-centric purpose that perfectly aligns with our mission. It’s more than hydration — it’s performance with precision.”
For those who live and breathe the pursuit of better — on the field, in the gym, or behind the brand — Lytening Hydration delivers the next generation of performance fuel. Its clean formulation and evidence-based design complement PlayersOnly’s AI-powered ecosystem, where data meets culture, and innovation meets authenticity.
PlayersOnly’s marketplace is curated for everyone in the sports industry — from players and coaches to performance professionals and creators. By integrating Lytening’s hydration line into its launch, the platform reinforces its mission to connect the people powering sports with the brands that keep them performing at their best.
“Our mission has always been to protect and empower athletes through hydration that performs,” said Gabriel Noboa, Founder & CEO of Lytening Hydration. “Partnering with PlayersOnly allows us to bring that mission into a space built for connection, performance, and authenticity. Together, we’re not just fueling athletes, we’re helping shape the future of sports culture through science, storytelling, and purpose.”
Lytening Hydration’s debut marks a major milestone in PlayersOnly’s marketplace journey. With its integration live alongside next week’s rollout, users will be able to discover the brand, explore its clinically backed hydration products, and engage directly through PlayersOnly’s interactive ecosystem — a space where stories drive connection, and purpose powers performance.
About PlayersOnly
PlayersOnly is the AI-powered, two-sided platform redefining branding, partnership strategy, and social connection in the sports industry. Combining advanced athlete and creator insights with a built-in social network, PlayersOnly empowers athletes, brands, and organizations to grow their influence, discover aligned partners, and build authentic relationships — on and off the field.
Learn more at about.playersonly.ai.
About Lytening Hydration
Lytening Hydration delivers an Oral Rehydration Solution-based formula designed for rapid hydration, clean ingredients, and superior absorption. Built for athletes and trusted by elite programs, Lytening merges performance science with cultural lifestyle — creating hydration that works as hard as you do.
Visit www.lyteninghydration.com to learn more.
Media & Brand Inquiries
Olivia Haring – Public Relations | olivia@playersonly.ai
Alisa Kouznetsova – Partnerships & Brands | alisa@playersonly.ai
