PlayersOnly Announces Official Partnership with Siân Richards London: Where Performance Meets Present
PlayersOnly has partnered with
LOS ANGELES, CA | October 16, 2025 — Sports aren’t just about competition—they’re about presence. From the locker room tunnel to post-game interviews, from the draft stage to global campaigns, athletes aren’t only remembered for how they play, but also how they carry themselves. They are culture shapers, leaders, and icons in the spotlight.
But behind that spotlight is the grind: sweat on the court, pressure under bright lights, cameras capturing every angle. The demand isn’t just to perform—it’s to look and feel confident while doing it. That balance between raw athletic power and polished presence is at the heart of the new partnership between PlayersOnly and Siân Richards London (SRL™).
Renowned for its performance-proof, vegan formulations and inclusive global shade range, SRL™ brings cinema-tested beauty into the world of sport. With products designed to withstand heat, sweat, and high-pressure moments, athletes now have access to beauty essentials that elevate their presence on and off the field—without compromising durability or ethics.
“Athletes are the movie stars of their field — performing to the public with discipline, dedication, and the drive to deliver perfection. At Siân Richards London, we share those same values and goals. Our inclusive, performance-proof products are designed to withstand pressure and keep high achievers looking incredible and feeling confident in front of cameras, on the track, or at any event. We are delighted to align with PlaysOnly and celebrate success,” said Siân Richards, Founder of Siân Richards London.
Through their performance-proof, vegan products and inclusive color range, SRL™ has been built to withstand heat, sweat, and pressure — whether on the track, in competition, or at an event. Their mission is to help athletes feel confident, polished, and ready for every spotlight moment. Just as SRL™ prepares actors for the big screen, it now helps athletes step confidently into every stage of their careers.
“This is bigger than cosmetics—it’s about identity,” said Tuan Ma, CEO & Co-Founder of PlayersOnly. “Athletes inspire us not just through performance, but through how they express themselves, represent their culture, and connect with fans. Partnering with Siân Richards London allows us to celebrate that identity with beauty solutions built to endure the realities of competition.”
This partnership marks another step in PlayersOnly’s mission to expand the definition of athlete empowerment—embracing not just their game, but their presence, style, and influence. In a world where athletes are under the spotlight 24/7, PlayersOnly and Siân Richards London are ensuring they shine with confidence.
“Athletes are creators, leaders, and role models. By aligning with Siân Richards London, we’re opening up new ways for them to showcase confidence and individuality, while honoring inclusivity and excellence,” added Alisa Kouznetsova, Head of Partnerships at PlayersOnly.
About PlayersOnly
PlayersOnly is where culture, sport, and influence converge. Built as the first platform designed to center athletes in every dimension of their lives, PlayersOnly empowers professionals, college athletes, and emerging talent to showcase their voice, style, and story. By bridging performance with presence, PlayersOnly is shaping the future of athlete identity—on the court, on the field, and in the world. Learn more at about.playersonly.ai.
About Siân Richards London
Siân Richards London (SRL™) is a skinclusive indie beauty brand founded by award-winning movie makeup artist Siân Richards. Built from decades of experience designing looks for the big screen, SRL™ brings Movie Magic to everyone, everywhere.
Its colour range celebrates global beauty with original formulations and a powder-free, longwear concept that has made SRL™ a cult favourite across generations. SRL™ is committed to ethical and sustainable practices, from cruelty-free testing and responsible sourcing to reusable packaging. Its capsule collection of intermixable, multi-functional cosmetics, skincare, and tools is designed for artistry, durability, and respect for the planet.
At SRL™, beauty is more than skin deep—it’s cinema-tested, ethically made, and born from the magic of movies. Learn more at www.sianrichardslondon.com.
Media & Brand Inquiries
Olivia Haring – Public Relations | olivia@playersonly.ai
Alisa Kouznetsova – Partnerships & Brands | alisa@playersonly.ai
