PlayersOnly
About PlayersOnly

Raise money. Build community. Work with brands.

PlayersOnly is how athletes and teams turn the followers they already have into funding — with somewhere to talk to those people, and brands worth buying from behind it.

The money was always there. It was going somewhere else.

People already buy food, drinks, and clothing every month. Now they can buy it from an athlete’s shop instead, and part of it helps pay for the season. The community keeps those people close, and the brands make it worth their while. Everything follows from that.

A DryWater bottle set down on court between a player's shoes
Two players courtside with DryWater bottles and hydration sticks

What we build

Seven parts, in the order the money moves.

  • A shop at the athlete's own address, m-v-p.bio/username, filled with real brands. One checkout, and money back to whoever shared it.

    See microshops
  • An amount to raise and a date to hit it by. Orders push the total up, so a season gets paid for by shopping people were doing anyway.

    See fundraising
  • Channels to talk in, events to turn up to, and challenges to join. Taking part earns points, and points turn into real products.

    See community
  • Points build up from joining in and from what people buy, then get swapped for products, discounts, and early access from the brands.

    See rewards
  • Where the products come from. Brands add their range, choose what they pay per sale, and athletes add it to a shop in one tap.

    See how brands use it
  • Shopify, WooCommerce, BigCommerce and more, so a brand joins by plugging in the store it already has. Nothing has to move.

    See integrations
  • Where supporters spend their time. Follow athletes and teams, shop from them, and back a season without leaving the app.

    See the app

What we hold to.

Money already moving
Nobody spends extra. People buy what they were already buying, and a slice of it comes back to the athlete instead.
Athletes keep it
The link, the followers, and the money belong to the athlete. It goes with them if they change team or school.
Brands pay on results
Brands pay when something sells, not for a post nobody can measure. If it does not pay for itself, it will not last.
No busywork at all
No boxes, no order forms, no envelopes of cash. If it makes more work for a coach, it is not worth building.
People stick around
A channel keeps supporters around after the first order, so a season is not a cold start every single year.
Your goal

The bar moves as real orders land. Nothing to store, nothing to hand out.

Partner brands

  • DryWater
  • BUBS Naturals
  • Wild Society
  • RNWY
  • PowerPlay Fuel
  • Designs for Sport
  • CellEV8
  • IRONWRX
  • Informed Sport
  • Spoke + Weal
Premier Sport Psychology
This partnership represents a turning point in how athletes engage with mental performance. By integrating our science-backed tools with PlayersOnly, we're bringing world-class support directly to athletes — when they need it, how they need it.
Dr. Justin AndersonFounder & CEO, Premier Sport Psychology
Informed Sport
Our partnership with PlayersOnly helps connect key professionals across the sports industry, empowering athletes to make informed decisions about endorsement opportunities in sports nutrition.
Jon MurthyGlobal Head of Marketing, LGC Informed, Informed Sport
BUBS Naturals
Partnering with PlayersOnly is about aligning with a community that sees wellness as a mindset and performance as a lifestyle.
Sean LakeFounder, BUBS Naturals
Spoke + Weal
Partnering with PlayersOnly allows us to bring our craft to athletes across the country, offering the same level of precision and care they give to their sport.
Elizabeth NortonCEO, Spoke + Weal

Meet the team

Small, and close to the work.

Product, engineering, partnerships, and analytics — the people building the tools athletes and teams use to fund a season.

Tuan Ma

Tuan Ma

Co-Founder & CEO

PO Profile
Bernard Ma

Bernard Ma

Co-Founder & CTO

PO Profile
Alisa Kouznetsova

Alisa Kouznetsova

Head of Partnerships

PO Profile
Somak Sarkar

Somak Sarkar

Head of Analytics & Insights

PO Profile
Tamara Sutherland

Tamara Sutherland

Business Development

PO Profile

Want to work with us?

Whether you are raising for a season, running a roster, or selling something athletes already use — there is a way in.

Company updates and roles go out on LinkedIn.