PlayersOnly Unveils New PR Pathway for Sports Brands Seeking Modern Sales Channels and Community-Centered Growth
PlayersOnly, the AI-powered platform transforming how the sports world connects, trains, and grows, today announced a new Public Relations pathway designed specifically for sports brands looking to build modern sales channels, deepen community engagement, and grow inside a sports-focused digital ecosystem.
LOS ANGELES, CA | December 5, 2025 — PlayersOnly, the AI-powered platform transforming how the sports world connects, trains, and grows, today announced a new Public Relations pathway designed specifically for sports brands looking to build modern sales channels, deepen community engagement, and grow inside a sports-focused digital ecosystem.
As brands navigate a shifting marketplace — where traditional ads are losing influence and athlete-driven culture shapes consumer behavior — PlayersOnly is introducing a dedicated communications program that helps companies stand out, tell their story, and reach athletes and fans where they already are.
“Our vision is to give sports brands a modern home — not just for commerce, but for community,” said Tuan Ma, Founder & CEO of PlayersOnly. “Brands today need more than visibility. They need connection, culture, and data. This PR initiative gives them all three inside an ecosystem built for sports.”
The new PR pathway provides sports, wellness, nutrition, lifestyle, and creator-led brands access to PlayersOnly’s AI-powered media analytics, storytelling resources, and an engaged athlete community. Through these capabilities, brands gain the ability to:
- Elevate their presence within a centralized sports marketplace
- Build a direct-to-fan sales channel through upcoming e-commerce integration
- Strengthen credibility via features, thought leadership, and strategic announcements
- Develop deeper ties to athletes, creators, and sports-driven audiences
- Leverage audience insights to shape messaging, partnerships, and product positioning
“This is about giving brands a space to grow with intention,” said Alisa Kouznetsova, Head of Partnerships & Brands at PlayersOnly. “Athletes influence culture. Fans follow their lead. Brands that understand this dynamic — and tap into it authentically — will win the next era of sports commerce. Our PR pathway is built to help them do exactly that.”
The program will support brand partners through personalized PR strategy, product positioning, marketplace storytelling, and collaborative campaigns designed to grow both sales and community engagement. It also ensures brands entering the PlayersOnly ecosystem receive the visibility, narrative support, and long-term value needed to thrive.
As PlayersOnly continues expanding its brand roster and strengthening its marketplace infrastructure, the introduction of this PR pathway represents a critical step in redefining how sports brands enter, grow, and connect within a digitally native sports environment.
About PlayersOnly
PlayersOnly is the AI-powered, two-sided platform redefining branding, partnership strategy, and social connection in the sports industry. Combining advanced insights with a built-in sports community, PlayersOnly empowers athletes, brands, and sports organizations to grow their influence, discover aligned partners, and build authentic relationships—on and off the field. Learn more at about.playersonly.ai.
Media & Brand Inquiries
Olivia Haring – Public Relations | olivia@playersonly.ai
Alisa Kouznetsova – Partnerships & Brands | alisa@playersonly.ai
