PlayersOnly Launches Marketplace to Athletes, Creators, and Brands Better Connect
PlayersOnly has launched a Brand Marketplace to connect athletes, creators, and brands, facilitating collaboration and partnerships.
LOS ANGELES, CA | November 18, 2025 — PlayersOnly, the AI-powered platform transforming how the sports world connects, trains, and grows, today announced the official launch of its Brand Marketplace — a centralized hub where athletes, creators, and brands can discover each other, collaborate, and build authentic partnerships. The Marketplace marks a major step in PlayersOnly’s mission to reshape how the sports ecosystem connects through data, storytelling, and technology.
Built to meet the evolving needs of athletes and modern brands, the Brand Marketplace brings vetted performance, wellness, nutrition, fashion, tech, and creator-led companies directly into the PlayersOnly ecosystem. Brands gain a home inside the platform to showcase products, publish offers, and engage with a community that spans high school, collegiate, professional, and international athletes.
“The Brand Marketplace is a foundational piece of our vision,” said Tuan Ma, Founder & CEO of PlayersOnly. “It creates a dynamic, data-backed ecosystem where athletes can discover aligned opportunities, and brands can activate inside the culture with purpose and precision. This is the future of athlete–brand connection.”
To support both sides of the marketplace, PlayersOnly will roll out additional features designed to elevate visibility, streamline collaboration, and deepen engagement across the sports industry. This includes the introduction of Ambassador Connections, a new “Become an Ambassador” button that allows athletes, creators, and organizations to express interest in partnering with brands. Brands will gain access to enhanced insights that help identify authentic fits for campaigns based on audience data, interests, and performance metrics.
Shortly after launch, the platform will introduce Brand Challenges, enabling users to earn points, rewards, discounts, and exclusive giveaways by engaging with partner brands. The Marketplace will also be integrated directly into the PlayersOnly mobile app, giving athletes and fans an easy, on-the-go way to explore and shop from partner brands.
PlayersOnly remains on schedule to introduce its full e-commerce capabilities by year’s end, unlocking a direct-to-fan sales channel built specifically for the sports industry.
“Brands deserve a more intelligent way to connect with the sports community — and athletes deserve opportunities that align with who they are,” said Alisa Kouznetsova, Head of Partnerships & Brands at PlayersOnly. “The Brand Marketplace unifies both sides inside a system built for transparency, data, and real connection. It creates scalable pathways for brands to activate authentically, while empowering athletes to take ownership of their value.”
As PlayersOnly continues expanding its network of athlete, brand, and agency partners, the launch of the Brand Marketplace strengthens the platform’s position as the connective hub for the next generation of sports.
About PlayersOnly
PlayersOnly is the AI-powered, two-sided platform redefining branding, partnership strategy, and social connection in the sports industry. Combining advanced insights with a built-in social network, PlayersOnly empowers athletes, brands, and sports organizations to grow their influence, discover aligned partners, and build authentic relationships—on and off the field. Learn more at about.playersonly.ai.
Media & Brand Inquiries
Olivia Haring – Public Relations | olivia@playersonly.ai
Alisa Kouznetsova – Partnerships & Brands | alisa@playersonly.ai
