PlayersOnly Announces Official Partnership with Spoke & Weal: Where Beauty & Sports Collide
PlayersOnly has partnered with Spoke & Weal to provide athletes with access to world-class styling through the PlayersOnly app. This collaboration aims to celebrate the intersection of style and performance, empowering athletes to express their identity confidently. Both companies emphasize the importance of presence alongside athletic performance, marking a cultural expansion into fashion and lifestyle for PlayersOnly.
LOS ANGELES, CA | September 25, 2025 — Sports have always been a runway. From the tunnel to the red carpet, from the draft stage to the post-game press conference, athletes don’t just play the game—they set the tone, define the culture, and influence the world.
But style in sports isn’t effortless. Anyone who’s competed knows the reality: sweat dripping mid-game, hair coming undone in motion, makeup running under bright lights. Still, athletes walk off the field with a confidence that commands the room. That balance—between raw performance and polished presence—is exactly what PlayersOnly and Spoke & Weal are coming together to celebrate.
This partnership opens access to Spoke & Weal’s world-class styling for all athletes—pro, NIL, and VIP alike—directly through the PlayersOnly app. From partnering with college athletes, premium services for pros, and exclusive events at major sports moments nationwide, the collaboration brings culture, confidence, and craft to every corner of the game.
“Partnering with PlayersOnly allows us to bring our craft to athletes across the country, offering the same level of precision and care they give to their sport,” said Elizabeth Norton, CEO of Spoke & Weal. “We know what it means to push your body to the limit, to sweat, to move, to compete—and still want to feel powerful and put-together. Together, we’re creating a space where style, confidence, and performance fuel one another.”
Renowned for its modern mastery of dry cutting, dimensional color, extensions, and styling across all hair types, Spoke & Weal has set the standard for inclusive luxury haircare. With a philosophy rooted in technical excellence and artistry, their salons empower clients to look—and feel—their strongest, boldest, and most authentic selves.
“This is bigger than makeup or a hairstyle—it’s about identity,” said Tuan Ma, Founder & CEO of PlayersOnly. “Athletes inspire us because of how they play, but also how they carry themselves—sweat, scars, and all. Partnering with Spoke & Weal lets us celebrate the full picture: performance, presence, and the confidence to own both.”
For PlayersOnly, this marks a cultural expansion: a movement into fashion and lifestyle that embraces the full identity of athletes. In a world where presence is as defining as performance, this partnership is a statement—all athletes belong in the conversation of style.
About PlayersOnly
PlayersOnly is where culture, sport, and influence converge. Built as the first platform designed to center athletes in every dimension of their lives, PlayersOnly empowers professionals, college athletes, and emerging talent to showcase their voice, style, and story. By bridging performance with presence, PlayersOnly is shaping the future of athlete identity—on the court, on the field, and in the world. Learn more at www.playersonly.io.
About Spoke & Weal
Spoke & Weal is a luxury hair salon collective with locations in major cities across the US. Founded on the principles of technical excellence, teamwork, and hospitality, Spoke & Weal leads the industry in dry cutting, dimensional color, hair extensions, and custom styling for all hair types. Using only the highest-quality products and award-winning treatments, the salons prioritize hair health above all else. Our team of highly trained stylists are looking forward to helping you look and feel your best. Learn more at www.spokeandweal.com.
Media & Brand Inquiries:
Olivia Haring – Public Relations | olivia@playersonly.ai
Alisa Kouznetsova – Partnerships & Brands | alisa@playersonly.ai
