Reach athletes through the people they trust.
Get your products into shops run by athletes and teams. You only pay when something sells, and you keep the customers you win.
Ads ask strangers to care. Teammates already do.
Your products go into shops run by athletes and the teams around them. You pay when something sells, not before.
Sponsorship buys attention. A shop sells things.
The usual deal is a flat fee for a post and no way to tell what it did. Here your products sit in shops athletes picked themselves, people buy them directly, and you can see exactly which shop made the sale.
What brands get
Every order lands the moment it happens, and your goal moves with it.
Your products go into shops run by athletes and teams, so people hear about you from someone they follow, not from an advert.
You only pay when something sells. There is no budget to spend up front before you find out whether it works.
Plug in the online store you already have. Orders, stock, shipping, and returns all stay exactly where they are.
You can see which shop made each sale, so you know which athletes and which products are actually working.
Give the people already buying from you a reason to come back, so a first order turns into a second and a third.
Why this works better than a post.
- They want it to sell
- Athletes only earn when something sells, so they stock what they think their followers will actually want.
- A real recommendation
- Products sit in a shop the athlete picked out themselves, which lands very differently from a paid post.
- A reason to buy today
- When an order also helps pay for a season, people have a reason to buy today rather than some other time.
- It happens every year
- Seasons come round again, and a brand that helped a team once is the obvious choice the year after.
What our partners say.
The people behind the products, on why they put them in athlete shops.
“This partnership represents a turning point in how athletes engage with mental performance. By integrating our science-backed tools with PlayersOnly, we're bringing world-class support directly to athletes — when they need it, how they need it.”
Quote 1 of 4: Dr. Justin Anderson, Premier Sport Psychology
And for supporters
Rewards for the fandom people already have — earned in the app, redeemed against real product.
Get the appFollow the athletes, teams, and brands you like, and hear about new stuff from the people actually involved.
Join in through the season and earn points for the support you were already giving anyway.
Swap points for products, discounts, and early access from any of the brands on PlayersOnly.
Connect the store you already run.
Plug in the shop you already have. Nothing about how you pack and ship orders needs to change.
See all integrations
Get in front of the whole roster.
Tell us what you sell and we will walk you through how it lands in athlete microshops.